Real tenure since 1980 in title/meta, but first screen underuses
it; schema/favicon still Phlicksites-branded
SEO basics
Strong title with “since 1980”; NAP present; homepage H1 is
generic “Our Menus,” not brand-led
First impression
Dated agency menu-dump template — weak match for a local spot
open since 1980
Top issues
Hero/parallax often sits on a loading spinner — first impression is
empty white space
Homepage dumps menu sections instead of leading with brand story +
mobile Call / Directions
Phone shown as Phone Orders but linked via mailto to the phone
string — click-to-call is unreliable
Agency leakage: Phlicksites footer, favicon, and schema undercut
local brand trust
Since-1980 breakfast/lunch story and daily 7am–2pm hours are buried
below the fold
Opportunities
What a better site should do for this business:
Lead with “Baseline Burger · Coffee Shop · Est. 1980 · San
Bernardino” in the first viewport
Put Call, Directions, and
Hours above the fold on mobile
Group live menu categories without dumping every item on the
homepage — keep the full-menu PDF link
Surface catering notes from Contact as a secondary path (no invented
offers)
Replace Phlicksites chrome with a fast static rebuild that feels
like the neighborhood counter
Suggested scope
Package
Rebuild — $1,799 (payment plan OK)
Pages / features
Home (story + CTAs), Menu overview (categories + PDF/link), Visit /
Contact (map + hours + click-to-call), optional Jobs stub; content
migration; Google Maps directions
Out of scope for v1
Full WooCommerce ordering rebuild, paid ads, photography shoot, logo
redesign, inventing reviews
Rough timeline
2–3 weeks after deposit + content/photos access
Update model after launch
Hybrid care plan (default) — see config/pricing-model.md
Call talking points
You’ve served San Bernardino breakfasts and lunches since 1980 — the
current homepage doesn’t put that story (or Call / Directions) in the
first few seconds.
On load, the hero often shows a spinner, then a long menu list — a
rebuild can keep menu depth while making phone orders obvious on a
phone.
We can migrate your real categories (breakfast, burgers, Mexican
dinners, senior/kids) and keep the downloadable full menu — without
the Phlicksites template weight.