# Site audit: Baseline Burger

- **Current live site (open this):** https://www.baselineburger.com/
- **Date:** 2026-08-05
- **Niche:** restaurant (breakfast & lunch coffee shop / burger spot)
- **Recommended package:** Rebuild
- **Demo path:** `demos/baseline-burger/`
- **Hosted concept demo:** not deployed yet (local concept only)

## Snapshot

| Check | Finding |
|-------|---------|
| Mobile-friendly | Has viewport meta; WordPress/KeyDesign layout adapts, but homepage is a long menu dump and the hero/parallax area often shows a loading spinner before content |
| Clear primary CTA | Top bar shows “Phone Orders” + (909) 884-7458, but phone is wired as `mailto:(909) 884-7458` (not a reliable `tel:` link); no strong Call / Directions stack above the fold |
| Contact path obvious | Address + hours live in a map/info panel lower on the page; Contact page (`/contactus/`) has a shortcode form plus catering notes — no public email address found |
| Speed / feel | WordPress + Visual Composer/KeyDesign + WooCommerce + Hummingbird cache; heavy builder CSS; hero often blank/loading; footer ©2020 · “Powered by Phlicksites.com” |
| Trust (reviews, about, photos) | Real tenure since 1980 is in the title/meta and a mid-page blurb, but the first screen does not lead with that story; favicon/schema still branded as Phlicksites (“Just another phlicksites.com Websites site”) |
| SEO basics (title, H1, local info) | Strong title (“…homestyle cooking since 1980”); NAP present (25578 E Baseline St, San Bernardino, CA 92410); homepage H1 is a generic “Our Menus” banner, not brand-led |
| Overall first impression | Dated agency template that dumps menu sections on the homepage — does not match a local spot open since 1980 |

## Top issues (max 5)

1. Hero/parallax often sits on a loading spinner — first impression is empty white space, not Baseline Burger
2. Homepage is a menu dump (Breakfast Specials, Eddie’s Burger Combo, Salvador’s Suggestions, Old Time Favorites) instead of a brand story + clear mobile CTAs
3. Phone number is shown as “Phone Orders” but linked via `mailto:` to the phone string — click-to-call is broken/unreliable
4. Agency leakage: Phlicksites footer, favicon, and schema Organization description undercut local brand trust
5. Since-1980 breakfast/lunch story and hours (daily 7:00 A.M – 2:00 P.M) are buried below the fold

## Opportunities

What a better site should do for this business:

- Lead with **Baseline Burger · Coffee Shop · Est. 1980 · San Bernardino** in the first viewport
- Put **Call (909) 884-7458**, **Directions**, and **Hours** (breakfast/lunch, open daily until 2pm) above the fold on mobile
- Group menu paths from the live site (Breakfast, Burgers & Sandwiches, Favorites & Mexican Dinners, Senior, Kids, etc.) without dumping every item on the homepage — keep the PDF / full-menu link
- Surface catering notes from the Contact page as a secondary path (casual & formal / corporate luncheons) without inventing new offers
- Replace Phlicksites chrome with a fast static rebuild that feels like a neighborhood coffee shop + burger counter

## Suggested scope

Map to `config/packages.md`:

- **Package:** Rebuild — $1,799 (payment plan OK: 50/50 or 3 monthly)
- **Pages / features:** Home (story + CTAs), Menu overview (categories + link to existing PDF/menu pages), Visit / Contact (map, hours, click-to-call), optional Jobs stub if they still hire; migrate content from current WordPress pages; Google Maps directions; Hybrid updates
- **Out of scope for v1:** Full WooCommerce ordering rebuild, paid ads, photography shoot, logo redesign, inventing reviews or menu items
- **Rough timeline:** 2–3 weeks after deposit + content/photos access
- **Update model after launch:** Hybrid care plan (default) — menu specials and hours tweaks fit Care ($79/mo)

## Call talking points

1. You’ve been serving San Bernardino breakfasts and lunches since 1980 — the current homepage doesn’t put that story (or Call / Directions) in the first few seconds.
2. On load, the hero often shows a spinner and then a long menu list; a rebuild can keep your menu depth while making phone orders and directions obvious on a phone.
3. We can migrate your real categories (breakfast, burgers, Mexican dinners, senior/kids) and keep the downloadable full menu — without the Phlicksites template weight.

## Notes for demo

Brand colors / fonts / imagery cues from current site or listings:

- Logo: circular “Coffee Shop / Baseline Burger” mark with steaming cup; red accent (~`#dd3333` on live theme)
- Tone: homestyle breakfast & lunch, Mexican & Stateside dishes, “good friends… become family”
- Phone: (909) 884-7458
- Address: 25578 E Baseline St, San Bernardino, CA 92410
- Hours (from live site Contact/info panel): Monday–Friday 7:00 A.M – 2:00 P.M; Saturday–Sunday 7:00 A.M – 2:00 P.M
- Menu categories on live site: Breakfast, Breakfast Combos, Burgers & Sandwiches, Favorites & Mexican Dinners, Senior Menu, Kid’s Club & Beverages, Wraps/Soups/Salads, Appetizers & Sides, Desserts
- Full menu PDF: `/wp-content/uploads/sites/148/2020/07/baseline-burger-menu-min.pdf`
- Contact: `/contactus/` (form shortcode; catering blurbs; no public email found)
- Do not invent reviews, email addresses, dinner hours, or menu items not shown on the live site