# Outreach selector: Birrieria La Vacona

**To:** No verified email on live site  
**From:** Jorge Mondragon · jorge@mondragon-tech.com  
**Status:** draft — do not send until Jorge reviews and a verified channel appears  
**Demo:** `demos/birrieria-la-vacona/` (local concept; no public hosted URL yet)  
**Current site:** https://birrierialavacona.com/

## Recommended variant

**C — problem-focused**

Broken template placeholders and empty social icons make the Highland shop look unfinished online.

- Markdown: `outreach/birrieria-la-vacona-email-c.md`
- HTML preview: `outreach/birrieria-la-vacona-email-c.html`

## All variants

| Variant | Angle | Source | Preview |
|---------|-------|--------|---------|
| A | Soft / helpful: acknowledge working call, location, and hours; offer a brand-and-menu upgrade | `birrieria-la-vacona-email-a.md` | `birrieria-la-vacona-email-a.html` |
| B | Demo-forward: lead with the concept and verified menu highlights | `birrieria-la-vacona-email-b.md` | `birrieria-la-vacona-email-b.html` |
| **C** | **Problem-focused: unresolved template placeholders + non-linked social icons** | `birrieria-la-vacona-email-c.md` | `birrieria-la-vacona-email-c.html` |

## Send notes

- There is no public email on the live site.
- The homepage `#contact` section only contains hours, address, and phone; it is not a message form.
- Use `birrieria-la-vacona-contact-form.md` / `.html` for a phone script or paste-ready message if a channel appears.
- Do not place a hard package price in the outreach body.
- Internal package recommendation: Starter $999; soft Launch Lite $599 if needed.
- Calendar: https://calendly.com/jmondragontech/website-walkthrough
- Signature phone: (951) 877-4471