Strong About (founder Laura Clements). Design page has process +
Vision package. No portfolio gallery or reviews. Services empty;
Elements / Layout package tabs titled but empty
SEO basics
Title emphasizes sustainable California gardens. Meta mentions
designs, consultations, and “no-mow” maintenance for natives /
drought-tolerant gardens. H1 is lifestyle copy, not brand-forward
First impression
Design-focused brand with a real About + Design story buried
behind a thin 2021 Avada homepage and an empty Services
destination
Top issues
Homepage Services CTA links to
/services/, which has no body content — a dead end for
the only above-the-fold button
Phone (909) 208-8755 and email myutopialandscape@gmail.com are plain
text (no click-to-call / mailto) on homepage and Design; Contact
“Text or call” phone is also not a tel: link
Design page claims three pricing plans (Vision / Elements / Layout)
but only Vision has includes + “Prices start at $1150 per yard” —
Elements and Layout headings are empty
Almost no visual proof — a few garden photos, no finished-yard
portfolio; Instagram linked; Pinterest footer icon points to
#
Lead with Utopia Landscape Design + California
garden design positioning in the first viewport
Keep Call / text (909) 208-8755 as a primary mobile
action with real tel: links; keep email visible
Surface design, consultations, drought-tolerant / California native
gardens, berms & swales, lighting, and walkways from existing copy
Put the Design process and Vision package where homeowners can find
them without hunting
Replace empty Services with a short offerings section; leave
Elements/Layout as TBD until details are provided
Suggested scope
Package
Starter — $999 (payment plan OK: 50/50 or 3 monthly)
Pages / features
Home (brand + design CTA + click-to-call), About (migrate Laura
Clements copy), Design / process (migrate 4 steps + Vision package),
Contact (form + phone + email); content migration; HTTPS hosting
Out of scope for v1
Photo shoot, inventing Elements/Layout prices or reviews, logo
redesign, paid ads, self-serve CMS login
Rough timeline
1–2 weeks after deposit + content/photos access
Update model after launch
Hybrid + Care recommended ($79/mo) — package blurbs and photo swaps
fit in 2 hrs/mo
Call talking points
Your homepage asks people to click Services, but that page is empty —
we can turn the first tap into a clear path to your design process and
contact number.
You already explain a thoughtful four-step design process and a Vision
package starting at $1,150 per yard — a Starter site can put that in
front of homeowners with click-to-call.
Phone and email are on the site but not tappable on phones; a small
fix that matters for outdoor design leads.
Notes for demo
Logo green Utopia wordmark — keep spirit; don’t invent a new logo
Hero cue: California poppy / foliage banner
Phone: (909) 208-8755
Email: myutopialandscape@gmail.com
Founder (About): Laura Clements
About cues: berms/swales, boulders, walkways, lighting; California
natives; rose / tropical when clients want them
Meta: garden consultations; “no-mow” maintenance for drought-tolerant
/ California native gardens
Vision package from Design page: starts at $1,150 per yard; free
initial discussion; $400 at walk-through deducted from design cost
Instagram: instagram.com/utopia_landscape_design_
Do not invent Elements/Layout prices, reviews, license numbers,
street address, or certifications