# Site audit: Tavos Birriaera De Jalisco

- **Current live site (open this):** https://tavosbirria.wixsite.com/tavosbirriaeradejali
- **Date:** 2026-08-07
- **Niche:** restaurant (birria · Fontana)
- **Recommended package:** Starter
- **Demo path:** `demos/tavos-birriaera-de-jalisco/`
- **Hosted concept demo:** not deployed yet (local concept only)

## Snapshot

| Check | Finding |
|-------|---------|
| Mobile-friendly | Wix Thunderbolt layout adapts; freemium banner + Login chrome compete with ordering on small screens |
| Clear primary CTA | Homepage repeats “Call to order (909)997-8241” but **zero `tel:` links** across home/menu/book-online — phone is plain text |
| Contact path obvious | Phone, email (`mailto:`), address, and hours are on the site; Contact is a generic Name/Email/Subject/Message form; no sticky call / Maps CTA |
| Speed / feel | Free Wix subdomain (`*.wixsite.com`); freemium banner “This website was built on Wix. Create yours today.”; footer ©2022 · Proudly created with Wix.com |
| Trust (reviews, about, photos) | Family-owned since 2021 story on site; real food photos; Yelp link present; “Book Online” page says “Nothing to book right now” |
| SEO basics (title, H1, local info) | Title leads with generic “Tacos \| …”; nav has Menus + Menus (New) + empty Book Online; homepage leaks Wix section labels (`Home: Welcome`, etc.) |
| Overall first impression | Real Fontana birria shop on a free Wix template that asks people to call — without a tappable phone number |

## Top issues (max 5)

1. Primary CTA is call-to-order, but the phone number is not clickable (`tel:`) anywhere checked
2. Freemium Wix banner + Login + “Proudly created with Wix.com” crowd the brand
3. “Book Online” in primary nav is empty: “Nothing to book right now. Check back soon.”
4. Confused IA: Menus + Menus (New); homepage shows Wix section labels; price presentation differs between home and menu pages
5. Weak order path — no sticky Call / Directions; footer map label truncates street number

## Opportunities

What a better site should do for this business:

- Lead with **Tavos Birriaera De Jalisco · Fontana** and sticky **Call (909) 997-8241** + Directions
- One clean Menu with consistent prices from the live site
- Keep family-owned since 2021 story and real food photography
- Drop empty Book Online and freemium Wix chrome
- Hybrid Care for menu/price/hour updates

## Suggested scope

Map to `config/packages.md`:

- **Package:** Starter — $999 (Home / Menu / Contact). Soft alternate Launch Lite $599 if price-sensitive one-pager
- **Pages / features:** Home, Menu, Contact — click-to-call, Maps, hours, curbside/delivery note from live site
- **Out of scope for v1:** Online booking widget rebuild, inventing reviews, photography shoot, custom domain purchase (can advise separately)
- **Rough timeline:** 1–2 weeks after deposit + content
- **Update model after launch:** Hybrid + Care ($79/mo) for menu/price changes

## Call talking points

1. The site already says “call to order,” but the number isn’t tappable — easy win on a new page.
2. Free Wix banner / Login / empty Book Online make the shop look unfinished online.
3. Show side-by-side: current Wix vs food-forward concept with sticky Call + Directions.
4. Pitch Starter ($999) as Home / Menu / Contact; Lite ($599) if they only want one strong page.
5. CTA: 15-minute walkthrough — https://calendly.com/jmondragontech/website-walkthrough

## Notes for demo

Brand colors / fonts / imagery cues from current site or listings:

- Phone: (909) 997-8241
- Email: tavosbirria@gmail.com
- Address: 9417 Alder Ave, Fontana, CA 92335
- Hours (on site): Sun–Thu 8am–8pm · Fri–Sat 8am–10pm; curbside pickup or local delivery
- About: family owned/operated since 2021
- Menu (verified on site): Birria y Consomé $8; Queso tacos $4 / 2 for $8; Birria tacos $2.50 / 2 for $5; Ramen birria $10; Consomé $2; Horchata $3; bottled water & sodas $2; candy $2
- Visual direction: asphalt/charcoal, chile-oil red, consomé amber, lime zest — not purple, not cream+terracotta
- Do not invent reviews or offline facts