Site audit

SD and Sons Landscaping

Current live site https://www.sdsonslandscaping.com/
Date
2026-08-05
Niche
Landscaper (maintenance + related services)
Package
Starter · $999
Demo
demos/sd-and-sons-landscaping/ · hosted demo not deployed yet

Snapshot

Mobile-friendly Viewport meta present; multi-page Duda/Thryv layout with service nav. Usable on phones — not a broken-mobile case
Clear primary CTA Strong click-to-call in header and hero (“CALL US FOR FREE ESTIMATE”) — phone is the conversion path
Contact path obvious Phone repeated throughout; no contact form on home or service pages observed; no public email (placeholder your@email.com in source only)
Speed / feel DudaOne / Thryv marketing site (PublicationDate Jan 20, 2024). HTTPS custom domain. Template chrome (jagged hero dividers, bright lime nav) reads as generic local-services builder
Trust Strong story: family-owned since 1989, small local maintenance, senior-friendly. Hero uses Getty stock. No reviews section; no street address on site
SEO basics Home title/meta are local (San Bernardino). Sprinkler page title wrongly says Aurora, OR — template leftover
First impression Decent multi-page marketing site for a family maintenance shop — not broken. Pitch is polish/conversion, not a from-scratch build

Top issues

  1. Sprinkler service page browser title still says Aurora, OR — undercuts local SEO and looks like leftover template content
  2. Click-to-call hrefs use tel:(909) 862-0243 (spaces/parentheses) — should be tel:+19098620243
  3. No estimate/contact form and no public email — call-only path
  4. Family-owned / since 1989 / small-jobs story is buried below the hero fold
  5. Thryv/Duda “powered by” chrome + stock Getty hero make the shop feel template-built rather than owner-branded

Opportunities

What a better site should do for this business:

Suggested scope

Package Starter — $999 (payment plan OK: 50/50 or 3 monthly)
Pages / features Home (brand + since-1989 story + call CTAs), Services (migrate existing service pages), Contact (phone + estimate form); fix tel links and page titles; click-to-call; HTTPS static hosting
Out of scope for v1 Photo shoot, logo redesign, paid ads, inventing reviews, self-serve CMS unless they ask
Rough timeline 1–2 weeks after deposit + content access
Update model after launch Hybrid + Care recommended ($79/mo)
Why not Rebuild Multi-page service content and clear call CTA already exist — this is polish/refresh. Offer Rebuild only for a fuller visual overhaul

Call talking points

  1. Your site already does the important things — services listed, free-estimate phone up front, family story on the page — so this is a polish conversation, not a “your site is broken” pitch.
  2. The Sprinkler page title still shows Aurora, OR; fixing template leftovers and tel: links is a quick trust win for San Bernardino homeowners.
  3. Leaning harder into since-1989 / family-owned / smaller-jobs (and adding a short estimate form next to the phone) should make the site match the shop you already run.

Notes for demo